De Urrutia is a Milan-based architectural lighting studio that blends technical expertise with a conceptual, emotion-driven approach to light. We developed a visual identity rooted in warmth, perception, and experience, guided by the brand’s pillars—conceptual, specialized, and innovative—and designed primarily for the web. The system centers on light, temperature, and experience, expressed through photographic blur, ample white space, a light/dark mode, and a typography that reinforces clarity and specialization. The rights to this project belong to Copymouse, where this project was created.